Allegra Communications


user-friendly websites
& web marketing

 
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Content written specifically for the web increases visit duration, improves credibility and gives your busy users a positive experience by going straight to the point.

Writing for the Web

People read very differently on a screen than they do on paper; make sure you get your point across by optimizing your web content so your visitors effectively get your message.

Pricing

  • Editing and revision of current web content
    Between 25$ and 50$ per page

  • Copywriting for the web from information provided in other material
    Between 35$ and 65$ per page

Contact us for more information

«People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word. Users detested "marketese"; the promotional writing style with boastful subjective claims ("hottest ever"). Web users are busy: they want to get the straight facts. Also, credibility suffers when users clearly see that the site exaggerates.»
- «How Users Read on the Web» by Jakob Nielsen, Usability Expert

 
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