A
user-friendly
website
is designed
with your
potential
and current
clients in
mind; it
is aligned
with your
business
goals.
Why you
should have
a user-friendly
website
- Your
website
can help
your business
Your
website
is not just
an online
brochure;
it can
actively
contribute
to your
business'
growth.
- Websites
that are
not user-friendly
turn away
clients
Most
people
will come
to your
site looking
for a
specific
piece
of information;
it is
vital
that your
site be
very effective
at filling
their
need;
otherwise
you will
lose visitors:
65% of
website
visitors
give
up before
they
find
what
they
came
for
and
40% of
users
who
abandon
a website
never
come
back (Boston Consulting Group).
-
Attract
more clients
Visitors
stay longer
on a user-friendly
site,
giving
you more
time to
convince
them to
choose
you over
your competition
Read
"5
Ways your
Website
May be
Hurting
Your Business",
on Lucid
Web, Allegra
Communications'
articles |
"Eve
recently
redesigned
my entire
website,
which was
a huge project
because
of my tight
deadline
and the
fact that
I’m
promoting
an intangible
service — coaching.
Not only
was she
able to
capture
the essence
of my personality
in the actual
design and
layout,
she found
the delicate
balance
of professionalism
and familiarity
that I wanted
to convey.
She helped
me clarify
specific
business
goals and
created
my homepage
to emphasize
the most
important
information.
After testing
and paying
close attention
to the activity
on my site
using cutting-edge
tools, she
optimized
each page
to be as
user-friendly as
possible,
which she
continues
to do on
an ongoing
basis. She
cares about
her clients’ image
and success
as much
as it was
her own
business.”
- Cristina Favreau
Small Business Support |
